Our Story
UnitedSales was built with one core belief
Sales work better when teams have the right information at the right moment.
Vision
We envision a future where expertise is not siloed, experience is not scarce, and sales excellence is accessible to every team member.
Mission
Our mission is to help sales teams operate with clarity, confidence, and precision by aligning modern technology with how selling actually happens.
Sarv Naderzad
Founder & CEO
Sarv Naderzad is the Founder & CEO of UnitedSales. A seasoned enterprise technology leader and serial entrepreneur with over a decade of experience, Sarv has worked at the intersection of enterprise strategy, product, and revenue in complex B2B environments.
She has partnered closely with executive leadership teams to align sales, product, and engineering organizations, helping companies translate deep technical knowledge into scalable, repeatable sales performance.
Our DNA
Our DNA is rooted in sales, how deals move, how decisions are made, and where execution breaks down as organizations scale. From day one, our focus has been on understanding the mechanics of high-performing sales organizations.
UnitedSales was built on a core belief: Sales work better when teams have the right information at the right moment.
The Team
Behind UnitedSales is a selectively composed group of senior executives and operators with decades of experience driving execution across publicly traded companies, high-growth technology startups, and Fortune 500 organizations. This team brings real-world expertise in building, leading, and transforming sales organizations at scale.
Individual profiles are available upon request.
UnitedSales Code of Conduct
01
Client First, Always
Our work begins and ends with our clients’ success. We align our recommendations, decisions, and actions with what best serves your business supporting sustainable growth, sound decision-making, and long-term outcomes.
Confidentiality and Data Protection
Trust is foundational to our partnerships. Information shared with UnitedSales is handled with care, protected through secure practices, and applied only within the scope of the engagement it was provided for.
02
No Conflicts of Interest
We safeguard our independence. Engagements are evaluated carefully to avoid situations that could impair objectivity or disadvantage our clients. When potential conflicts are identified, they are addressed openly and responsibly.
03
Integrity in Advice and Action
Our guidance is grounded in clarity, rigor, and professional judgment. We are transparent in how insights are formed, how recommendations are delivered, and how value is measured enabling confident, informed leadership decisions.
04
Compliance and Lawful Conduct
We operate in alignment with applicable laws, regulations, and professional standards across all jurisdictions where we work. Ethical conduct and accountability guide every aspect of our business.
05
Respectful and Inclusive Engagement
We believe strong outcomes are built through mutual respect and collaboration. We engage with openness, professionalism, and consideration for diverse perspectives across clients, partners, and teams.
06
Focused Expertise. Real Partnership.
We work with a limited number of organizations at a time so that each customer receives focused attention. You are not one of many to us. Your business matters, and it’s treated that way.